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	<title>Fulcrum Design, LLc</title>
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	<link>http://fulcrumdesignllc.com</link>
	<description>Interactive Mobile Technology Solutions</description>
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		<title>Chili&#8217;s Restaurant Adopts Mobile Matradee</title>
		<link>http://fulcrumdesignllc.com/index.php/chilis-restaurant-adopts-mobile-matradee/</link>
		<comments>http://fulcrumdesignllc.com/index.php/chilis-restaurant-adopts-mobile-matradee/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 15:15:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Matradee]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=334</guid>
		<description><![CDATA[Feb 2012, Fulcrum Design announces Pepper Dinning&#8217;s Chili&#8217;s of Lowell, Massachusetts,  has adopted Mobile Matradee as their restaurant pager system solution Pepper Dinning, Inc is a franchise of Chili&#8217;s restaurants located throughout the Northeast and mid Atlantic region. Scott Burrows, General Manager, completed a 3 month pilot of Mobile Matadee. According Mr. Burrows,  &#8220;Mobile Matradee ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://fulcrumdesignllc.com/wp-content/uploads/2012/02/chilis-logo.gif"><img class="alignleft size-full wp-image-335" title="chilis-logo" src="http://fulcrumdesignllc.com/wp-content/uploads/2012/02/chilis-logo.gif" alt="" width="100" height="100" /></a>Feb 2012, Fulcrum Design announces Pepper Dinning&#8217;s Chili&#8217;s of Lowell, Massachusetts,  has adopted Mobile Matradee as their restaurant pager system solution Pepper Dinning, Inc is a franchise of Chili&#8217;s restaurants located throughout the Northeast and mid Atlantic region.</p>
<p>Scott Burrows, General Manager, completed a 3 month pilot of Mobile Matadee. According Mr. Burrows,  <em>&#8220;Mobile Matradee works great and guests love it.  Mr. Burrows has lead the adopting of Mobile Matradee using an iPad with the handi holder attachment with is very comfortabe.  &#8220;The Ipad works great&#8230;much better than anticipate. It is way better than using a labtop.&#8221;</em></p>
<p>Brandon Munson, President of Fulcrum Design, LLC, stated &#8221; Working with Scott we were able to customize a solution specific to Chili&#8217;s. We added an email collection features to increase the email captures through Mobile Matradee. An enhancement we&#8217;ll make available to current and feature clients.&#8221; Further more, &#8220;I am excited about the opportunity to work with Pepper Dinning, Inc. and look forward to the opportunity to serve additional locations as the opportunity presents itself.&#8221;</p>
<p>Mobile Matradee is a best of breed restaurant 3 in 1 text pager system that uses text and voice messaging, digital wait list and mobile marketing. Text pager systems such as Mobile Matradee, send a text or voice notification to the guest cell phone when their table is ready.  Mobile Matradee’s text pager system offers an integrated digital wait list, call a head setting and text and voice notification as well as an option email or text marketing application. Contact Brandon Munson at <a href="http://www.fulcrumdesignllc.com/">www.fulcrumdesignllc.com</a><br />
1-888-669-9729 or <a href="mailto:bmunson@ymail.com">bmunson@ymail.com</a>.</p>
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		<title>Rafferty&#8217;s Restaurants adopts Mobile Matradee</title>
		<link>http://fulcrumdesignllc.com/index.php/raffertys-restaurants-adopts-mobile-matradee/</link>
		<comments>http://fulcrumdesignllc.com/index.php/raffertys-restaurants-adopts-mobile-matradee/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 13:53:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Matradee]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=330</guid>
		<description><![CDATA[February, 2012, Rafferty&#8217;s Restaurants, a 20 unit casual dinning restaurant chain head quartered in Bowling Green, Kentucky,  completed a three month pilot of Mobile Matradee at their Clarksville, Tennessee location. Mobile Matradee is the best of breed restaurant text pager system.  Brandon Munson, President of Fulcrum Design, announced today.  Brandon went on to say, Working ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://fulcrumdesignllc.com/wp-content/uploads/2012/02/raffertys.jpg"><img class="alignleft size-full wp-image-331" title="raffertys" src="http://fulcrumdesignllc.com/wp-content/uploads/2012/02/raffertys.jpg" alt="" width="160" height="67" /></a>February, 2012, Rafferty&#8217;s Restaurants, a 20 unit casual dinning restaurant chain head quartered in Bowling Green, Kentucky,  completed a three month pilot of Mobile Matradee at their Clarksville, Tennessee location. Mobile Matradee is the best of breed restaurant text pager system.  Brandon Munson, President of Fulcrum Design, announced today.  Brandon went on to say, Working with the Rafferty&#8217;s team we have added a number of new enhancements to Mobile Matradee that will benefit all our existing and future clients.  One particular enhancement that creates tremendous efficiencies is the tracking and reporting, in real time, the number of guests seated in the last 15 minutes.  This information is particularly important for cook to order of items that take longer to prepare.</p>
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<p>&#8220;We have been using the Mobile Matradee product  for several months now and have found it to be an effective text pager system.  We also feel that the Fulcrum Design people were very easy to work with and they were very helpful in terms of tailoring their product to the uniqueness of our particular operation.&#8221; Kelly Napier, Director, Rafferty&#8217;s Restaurant.</p>
</div>
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<p>Mobile Matradee is a best of breed restaurant 3 in 1 text pager system that uses text messaging and voice messaging to a guest cell phone along with a digital wait list and wait time reporting. Text pager systems such as Mobile Matradee, send a text or voice notification to the guest cell phone when their table is ready.  Mobile Matradee&#8217;s text pager system offers an integrated digital wait list, call a head setting and text and voice notification as well as an option email or text marketing application.</p>
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		<title>Student Q meets Students needs. 99.9% of all college students have cell phone</title>
		<link>http://fulcrumdesignllc.com/index.php/student-q-meets-students-needs-99-9-of-all-college-students-have-cell-phone/</link>
		<comments>http://fulcrumdesignllc.com/index.php/student-q-meets-students-needs-99-9-of-all-college-students-have-cell-phone/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 05:06:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Student Q]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=318</guid>
		<description><![CDATA[Text messaging is one of the main reasons students have been switching their computing and communication needs over to their phones. According to Hanley&#8217;s research, 97 percent of the students he surveyed used text messaging as their main form of communication. According to Ball State University Study.  The data supports the value proposition of Student ...]]></description>
			<content:encoded><![CDATA[<p><strong>Text messaging is one of the main reasons students have been switching their computing and communication needs over to their phones. According to Hanley&#8217;s research, 97 percent of the students he surveyed used text messaging as their main form of communication. According to Ball State University Study.  The data supports the value proposition of <a href="http://www.queuemobile.com">Student Q</a>. A virtual waiting line management system that notifies students when its there turn through text messages or LCD displays. No more standing in long lines with Student Q.</strong></p>
<p>Repproduced from the <a href="http://www.dailynebraskan.com/">Daily Nebraskan</a></p>
<p>Over the last few years, the image of students talking, texting or e-mailing on their phones in between classes has become increasingly common on most college campuses.</p>
<p>And this trend doesn&#8217;t show any signs of slowing down.<br />
A new study performed at Ball State University found that 99.8 percent of college students now have some kind of cell phone, and that smart phones are accounting for more of their electronic communication and computing needs than ever before.<br />
The study was conducted by Michael Hanley, director of Ball State&#8217;s Institute for Mobile Media Research. Hanley began the study in 2005, and examined the phone usage of 5,500 students over the course of 11 surveys.</p>
<p>Around 30 percent of the students from the survey also used e-mail of some kind, and 25 percent use instant messaging. And with smart phones allowing people to access these services from their phones, computer usage has been dropping even more.<br />
&#8220;In the few years since instant messaging leaped from the computer to the cell phone, a new mobile lifestyle has evolved for college students,&#8221; Hanley said. &#8220;And except for studying, the computer is quickly being left behind.&#8221;<br />
Jennifer Knust, a senior accounting major at the University of Nebraska-Lincoln, said she uses her phone for nearly every method of communicating with people, even websites like Facebook.<br />
&#8220;You can pretty much do everything from your phone now,&#8221; Knust said. &#8220;And it&#8217;s right there with you all the time so there&#8217;s really no reason to use a computer for stuff like that.&#8221;<br />
Students have also been using phones to meet their Internet needs as well, with nine out of 10 students who have smart phones regularly accessing the Internet from their mobile devices according to the Ball State study. And with web-based games and social media being available through phones, Hanley said computers are losing many of the services students used to need them for.<br />
But cell phones aren&#8217;t totally replacing computers for everyone. Brandt DeVries, a junior restaurant and tourism management major at UNL, said he uses his smart phone for e-mailing and quick trips online, but he doesn&#8217;t see it fully replacing his computer.<br />
&#8220;It&#8217;s handy and all but it&#8217;s also really small,&#8221; he said. &#8220;You can&#8217;t multitask on a Blackberry and it&#8217;s not like you could write a paper on one of these or anything.&#8221;<br />
Although the smart phone is king of college student technology right now, Hanley said that might not always be the case. Just like smart phones have replaced computers, new devices like the iPad could take over for phones.<br />
&#8220;College students are the first to adopt new types of communication technologies,&#8221; Hanley said. &#8220;I think the iPad and similar devices may change the way they communicate yet again as the technology evolves.&#8221;<br />
adamziegler@dailynebraskan.com</p>
<p>http://www.dailynebraskan.com/smart-phones-beating-out-computers-1.2277275#.Tr9nV91RHpI</p>
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		<title>Hospital ER uses text messages to tell patient wait times</title>
		<link>http://fulcrumdesignllc.com/index.php/hospital-er-uses-text-messages-to-tell-patient-wait-times/</link>
		<comments>http://fulcrumdesignllc.com/index.php/hospital-er-uses-text-messages-to-tell-patient-wait-times/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 04:53:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=236</guid>
		<description><![CDATA[NBC) &#8211; If you&#8217;ve ever been to a hospital emergency room, you know the wait to see a doctor can be hours &#8211; the national average wait time exceeds 4 hours. Now a California hospital is using text messaging to minimize that wait. Riverside Community Hospital has been using what it calls the &#8220;Know Before ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://fulcrumdesignllc.com/wp-content/uploads/2011/07/wait-time.jpg"><img class="alignright size-thumbnail wp-image-237" title="wait time" src="http://fulcrumdesignllc.com/wp-content/uploads/2011/07/wait-time-150x150.jpg" alt="" width="150" height="150" /></a>NBC) &#8211; If you&#8217;ve ever been to a hospital emergency room, you know the wait to see a doctor can be hours &#8211; the national average wait time exceeds 4 hours. Now a California hospital is using text messaging to minimize that wait.</p>
<p>Riverside Community Hospital has been using what it calls the &#8220;Know Before You Go&#8221; text system. Patients send a text to the system and it responds with an estimated wait time.</p>
<p>Hospital administrators say the system not only cuts a person&#8217;s wait time once they arrive at the ER, it also helps the hospital design ways to become more efficient.</p>
<p><em>copyright 2010 NBC. All rights reserved.</em></p>
<p>&nbsp;</p>
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		<title>Mobile Matradee &#8211; Comments for the Field</title>
		<link>http://fulcrumdesignllc.com/index.php/mobile-matradee-comments-for-the-field/</link>
		<comments>http://fulcrumdesignllc.com/index.php/mobile-matradee-comments-for-the-field/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 12:45:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Matradee]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=222</guid>
		<description><![CDATA[It&#8217;s apparent restaurant cell phone pagers are the future of the restaurant coaster pager and for good reasons. Cell phone text pagers are much less expensive than guest pager systems, far more effective and everyone has one i.e. cell phone.   Mobile Matradee developed one of the first cell phone pager solutions back in 2009 ...]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s apparent restaurant cell phone pagers are the future of the restaurant coaster pager and for good reasons. Cell phone text pagers are much less expensive than guest pager systems, far more effective and everyone has one i.e. cell phone.   Mobile Matradee developed one of the first cell phone pager solutions back in 2009 for the Max Restaurant Group in Hartford, Connecticut.  Max Burger has been using the system ever since with great results.  Dave &amp; Busters put Mobile Matradee to the test and with stellar results we out performed an industry leader in guest pager systems.  As more and more restaurants and business realize the cell phone pager can be an effective tool to reduce costs and enhance the guest experience we see the future and it&#8217;s Mobile Matradee.</p>
<p><strong>This Page will highlight comments from the field, actual restaurants and guests who experiencing Mobile Matadee first hand. </strong></p>
<p>The<em> Ipad worked great…much better than anticipated.  It is way better than using the laptop.  I also bought an item called “hand-e-holder”  which also the host the hold the unit very comfortably.  Scott, GM, at Chili&#8217;s, Pepper Dinning</em></p>
<p><em></p>
<div id="attachment_224" class="wp-caption alignleft" style="width: 294px"><a href="http://fulcrumdesignllc.com/wp-content/uploads/2011/07/ipad1.jpg"><img class="size-full wp-image-224" title="Restaurant text pager - iPad" src="http://fulcrumdesignllc.com/wp-content/uploads/2011/07/ipad1.jpg" alt="" width="284" height="255" /></a><p class="wp-caption-text">Chilis Staff Enjoying the benefits of Mobile Matradee on the iPad 2</p></div>
<p></em></p>
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		<title>Health Benefits of SMS Text Messaging &#8211; More than Just Marketing</title>
		<link>http://fulcrumdesignllc.com/index.php/health-benefits-of-sms-text-messaging-more-than-just-marketing/</link>
		<comments>http://fulcrumdesignllc.com/index.php/health-benefits-of-sms-text-messaging-more-than-just-marketing/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 11:44:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://fulcrumdesignllc.com/?p=191</guid>
		<description><![CDATA[SMS messaging is synonymous with teens texting and mobile marketing but the fact is Short Message Services (SMS) is not just for &#8220;fun&#8221; or text coupons its a serious tool that is influencing how we communicate, work and now stay well. This study demonstrates conclusively how SMS can benefit health and wellness programs. The CDC, ...]]></description>
			<content:encoded><![CDATA[<p>SMS  messaging is synonymous with teens texting and mobile marketing but the fact is Short Message Services (SMS) is not just for &#8220;fun&#8221; or text coupons its a serious tool that is influencing how we communicate, work and now stay well.   This study demonstrates conclusively how SMS can benefit health and wellness programs.  The CDC, the WHO and other managed care organizations around the world are putting the potential health benefits of SMS to work.  This study is the most significant demonstration of SMS technology influence on changing behaviors for the better.<br />
<a href="http://fulcrumdesignllc.com/wp-content/uploads/2011/06/quit-smoke.jpg"><img class="alignleft size-thumbnail wp-image-192" title="quit smoke" src="http://fulcrumdesignllc.com/wp-content/uploads/2011/06/quit-smoke-150x150.jpg" alt="" width="150" height="150" /></a><br />
<strong>Nevr 2 L8: Text Messages Doubles Chances of Quitting Smoking</strong><br />
By Franko Lee | AFP – Wed, Jun 29, 2011</p>
<p>People trying to quit smoking are twice as likely to succeed when they get mobile-phone text messages to encourage them, according to a study reported on Thursday by The Lancet medical journal.<br />
British doctors recruited 5,800 smokers and randomly assigned them either to a group that received specially-tailored SMSes or to a control group.<br />
The first group received five messages a day for the first five weeks and then three per week for the next six months.<br />
The messages &#8212; developed with the help of smokers themselves &#8212; gave advice for keeping weight off while quitting and encouraged participants to persevere.<br />
&#8220;This is it! &#8211; QUIT DAY, throw away all your fags [cigarettes],&#8221; was an example of what they received on the day they started cessation. &#8220;TODAY is the start of being QUIT forever, you can do it!&#8221;<br />
Volunteers in this group also had a personalised system in which, at times of need, they got help by texting the word &#8220;crave&#8221; or &#8220;lapse&#8221;.<br />
They would receive this kind of reply: &#8220;Cravings last less than 5 minutes on average. To help distract yourself, try sipping a drink slowly until the craving is over.&#8221;<br />
In response to the &#8220;lapse&#8221; text, they would get this response: &#8220;Don?t feel bad or guilty if you?ve slipped. You?ve achieved a lot by stopping for a while. Slip-ups can be a normal part of the quitting process. Keep going, you can do it!&#8221;<br />
In contrast, smokers in the control group received bland SMSes every fortnight thanking them for taking part or requesting confirmation of contact details or other messages that were unrelated to smoking.<br />
Throughout the trial, volunteers in both groups sent off samples of their saliva by post.<br />
These were tested for cotinine, a chemical found in tobacco, to see if they were still smoking or had given up.<br />
After six months, 10.7 percent in the SMS support group had been continuously abstinent, but this was only 4.9 percent in the control group. Success was similar across all ages and social groups.<br />
The researchers say the &#8220;txt2stop&#8221; trial demonstrated a powerful, low-cost tool for combatting smoking addiction &#8212; and one that could be adapted around the world.<br />
In 2009, more than two-thirds of the world?s population owned a mobile phone and 4.2 trillion text messages were sent.<br />
&#8220;Text messages are a very convenient way for smokers to receive support to quit,&#8221; said Caroline Free of the London School of Hygiene and Tropical Medicine, who led the experiment.<br />
&#8220;People described txt2stop as like having a &#8216;friend&#8217; encouraging them or an &#8216;angel on their shoulder&#8217;. It helped people resist the temptation to smoke.&#8221;<br />
Txt2stop is the latest investigation of mobile-phone messages as medical tools.<br />
<strong>In a study published last November, HIV-infected  in Kenya were 12 percent likelier to achieve full adherence to their drug regimen than counterparts in the non-text group.</strong><br />
Smoking kills more than five million people each year, and two out of three British smokers have said at some point they would like to quit, according to figures quoted in the study.<br />
Previous research has found that SMSes encourage smoking abstinence, but these experiments only lasted six weeks, as opposed to six months, and the results were self-reported by the volunteers, rather than checked in lab tests.<br />
<http://news.yahoo.com/nevr-2-l8-text-messages-double-chance-quitting-230332622.html</a></p>
<p>Seeking to deploy SMS messaging for health and wellness? We can help, contact us. </p>
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		<title>Welcome to Fulcrum Design. Our site is currently under renovations</title>
		<link>http://fulcrumdesignllc.com/index.php/hello-world/</link>
		<comments>http://fulcrumdesignllc.com/index.php/hello-world/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 05:08:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Matradee]]></category>
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		<category><![CDATA[Queue Mobile]]></category>
		<category><![CDATA[Student Q]]></category>

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		<description><![CDATA[Looking for state of the art mobile solutions, you came to the right place.]]></description>
			<content:encoded><![CDATA[<p>Looking for state of the art mobile solutions, you came to the right place.</p>
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